Some of you may already actively take benefit of an Instagram presence, others follow just a couple of feeds, and there are some who might sough about the feeling, that there is one more marketing task calling you.
Why should you as a shop owner spend your treasured time on Instagram?
1. NO MARKETING COSTS
Social marketing, and Instagram is one component of it, is a way of marketing, which costs you no money, just a bit of your time to reach out to your clients, to promote your business, to build connection and to grow your customers.
Considering that it takes – when well organized – only about an hour per week, you definitely should invest your time in this way of marketing.
2. VISUAL CONTENT
Sewing and crafting is a business, which is all about seeing thing: seeing fabrics, finished project ideas, tutorials. And Instagram puts visual content first. You use pictures to communicate with your clientele.
3. YOUR AUDIENCE IS THERE
A lot of quilters and sewists use Instagram as their source of inspiration, as the place to share their projects and to connect with likeminded people. You should show up too and share what you have to offer (your competitors might already have gained some of your customers as followers)
4. CONNECT AND BUILD COMMUNITY
Instagram allows you to connect with your customers, to see their finished projects, to comment and compliment on their great work and this helps you to build long-term relationships with them.
5. EASY TO HANDLE
Instagram allows you to market “on the go” – you got a new delivery in? Sure you will send out a newsletter, polished with a lot of pictures and copy. But this will take some time. What you can do at once: Snapshot with your mobile phone of the beautiful new fabrics, post it on Instagram and see orders drop in.
You may be new to Instagram, have never used it so far, have only little experience and this shies you just away from taking benefit of it. No worries – I will be there to teach you every secret. I will show you:
– how you can benefit from Instagram
– how to set up an account
– what content to post
– how often
– demystifying hashtags
– growing your followers
– how to put together an appealing feed
Come to the Rhinetex House Show at 29. & 30. January and visit my Instagram Class.
We will tackle this and make you an Instagram Geek!